[{"id":176230498388,"handle":"all-coffee","title":"All Coffee","updated_at":"2026-07-09T14:54:14-04:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline; color: #0b4d18;\"\u003e\u003cstrong\u003eTasty \u0026amp; impactful\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline; color: #0b4d18;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eEach coffee on our menu is tasty, but also contributes to something meaningful at origin. Our goal is to bring forward coffees that go beyond taste, coffees that will first and foremost benefit farmers at origin.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eFrom crazy to classic profiles, light to dark, we have something for everyone!\u003c\/div\u003e","published_at":"2020-10-10T16:09:05-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All Coffee"}],"published_scope":"global"},{"id":176231055444,"handle":"best-sellers","title":"Best Sellers","updated_at":"2026-07-09T14:54:14-04:00","body_html":"","published_at":"2020-10-10T18:58:18-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All Coffee"}],"published_scope":"global"},{"id":241539285174,"handle":"retail-coffee-no-donation-coffee","title":"retail coffee - no donation coffee","updated_at":"2026-07-09T14:54:14-04:00","body_html":"","published_at":"2021-01-25T15:43:54-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All Coffee"},{"column":"title","relation":"not_contains","condition":"pay it forward"},{"column":"title","relation":"not_contains","condition":"return to origin"},{"column":"title","relation":"not_contains","condition":"Finca Santa Cruz"},{"column":"title","relation":"not_contains","condition":"Gesha Jose"},{"column":"title","relation":"not_contains","condition":"Black to Africa"},{"column":"title","relation":"not_contains","condition":"Mohamed Aljaifi"},{"column":"title","relation":"not_contains","condition":"The experience box"},{"column":"title","relation":"not_contains","condition":"Fugi Ikizere"},{"column":"title","relation":"not_contains","condition":"The Curious Rabbit Box"},{"column":"title","relation":"not_contains","condition":"The Classic Rabbit Box"}],"published_scope":"global"},{"id":387152838838,"handle":"roasted-experimental-releases","updated_at":"2026-07-09T14:54:41-04:00","published_at":"2026-07-09T00:57:21-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Roasted: Experimental Releases","body_html":"\u003cp class=\"p1\"\u003e\u003cb\u003eRoasted\u003c\/b\u003e is where we share the experiments that escape the roastery.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSince installing Quebec's first \u003cb\u003eStronghold S9X\u003c\/b\u003e, we've been exploring just how many variables can influence a roast. Heat. Air. Time. Energy. Sometimes we change one thing. Sometimes several. The coffee itself stays the same.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMost experiments stay on the cupping table. The ones that teach us something worth sharing become a \u003cb\u003eRoasted\u003c\/b\u003e release. Some might confirm what we already know. Others might challenge long-held assumptions about roasting. \u003cstrong\u003eThat's part of the fun.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe're not trying to prove there's one perfect roast. We're simply curious enough to keep cooking, tasting, learning and occasionally sharing the results. \u003cstrong\u003eAfter all, great coffee doesn't begin in the roastery.\u003c\/strong\u003e It begins with exceptional producers. We're just exploring different ways to honour the work that's already in the bean.\u003c\/p\u003e"},{"id":176230334548,"handle":"special-edition","title":"Special Edition","updated_at":"2026-07-09T14:54:14-04:00","body_html":"\u003cp data-start=\"324\" data-end=\"373\"\u003eSome coffees arrive quietly. Others leave a mark.\u003c\/p\u003e\n\u003cp data-start=\"375\" data-end=\"649\"\u003eThis collection brings together rare varieties, limited lots and producer-led projects that captured our attention for one reason or another. Sometimes it's the people behind them. Sometimes it's an origin, a process or a flavour profile unlike anything we've tasted before.\u003c\/p\u003e\n\u003cp data-start=\"651\" data-end=\"805\"\u003eProduced in small quantities and available for a limited time, these are the coffees that remind us just how vast, surprising and beautiful coffee can be.\u003c\/p\u003e","published_at":"2020-10-10T15:35:22-04:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Limited Edition"}],"published_scope":"global"}]
Released in October 2025, Roasted 2.0 was the next evolution of Guiben Honey, one of our favourite coffees to explore after welcoming our Stronghold S9X earlier that year. This release revisited the same coffee through a new roast profile, while staying true to the work of Farm Manager TianCai.
At the time, Beau was continuing to experiment with different coffees and roasting approaches alongside our regular production. One of those experiments became Roasted 2.0.
The cup had more nuance, balance and flavour clarity, while sacrificing a little body and mouthfeel compared to the regular Guiben profile.
ARCHIVED RELEASE.
THE IDEA BEHIND ROASTED
Roasted is our ongoing experiment in answering a simple question: How much can roasting alone change a coffee?
Instead of changing the origin, processing method or producer, we keep the coffee the same and explore what happens when we change only the roast profile. Sometimes the differences are subtle. Sometimes they're surprisingly dramatic.
Each Roasted release is the result of countless production batches, cuppings and conversations around the table. Some profiles stay behind in the workshop. Others earn a place on the shelf.
250g: A new test roast of the same coffee (in our BRAND NEW BAGS!!)
WHAT DID BEAU DO NOW?
WHAT DID BEAU DO FOR ROASTED 2.0?
He focused on airflow. Instead of gradually reducing heat throughout the roast, he increased airflow during the first two-thirds to better manage the ambient heat inside the roaster.
That approach extended the roast time compared to our regular Guiben profile and resulted in a cup with more nuance, balance and flavour clarity, while sacrificing a little body and mouthfeel.
