Shoondhisa - Transparency

Farmers: a community blend of dozens of farmers from Suke Quto
Drying mill: Dambi Undo
Coffee processors and exporter: Ture Waji, owner of Sookoo Coffee
Importer: Osito

Price we paid for the landed coffee in continental New Jersey: 16CAD/kg (add 0,80CAD/kg for shipping and customs)

FOB price, or price paid to Sookoo by Osito: 13.70CAD/kg

Farmgate price, or price paid by Sookoo for the coffee cherries: 70ETB/kg of cherries

2022 price: 51ETB/kg
2021 price: 24ETB/kg

High demand and lower supply explain those increases.

Ture is dedicated to quality, and is sorting and processing protocols are immaculate compare to most coffee exporters in Ethiopia. He deserves the nickname ‘’King of Guji’!

But sorting coffee the way he does, especially in a year where so much cherries were defective means increased cost for the highest quality.

What is also interesting is that farmers hover from exporter to exporter to try and fetch the highest price. Ture won’t shy away from paying extra for higher quality, and his processing knowledge allows him to turn an average lots into something super tasty. He is a master at making sure we can taste the very best of what Ethiopia has to offer.