Two Crazy Rabbits
I come from a marketing background and was always drawn by the coffee industry. I got the bug while travelling the world, specially in Australia and New Zealand.
I started Rabbit Hole Roasters because I wanted an adventure!
It's also the perfect balance between my passion for coffee and my strong desire to keep growing as a brand manager. My goal with RHR is to create a company that is curious enough to build an unconventional business model, a company that isn’t afraid to be authentic and to do things differently than the mass. We will do us unapologetically and we will work hard on projects we wholeheartedly believe in.
I want to share my passion for coffee with everyone around me and help our industry rise to a new level so we can all enjoy a better cup of coffee. The specialty coffee industry is often seen as pretentious, but in fact it’s more about caring about the raw product and making a difference in the long run.
Throughout this new venture, I am learning a whole bunch about running a business, marketing, coffee and roasting. It’s a challenging road but I am so happy to be here and glad to have you along for the ride.