Farmer: Jelber Yague Pulido
Importer: Azahar coffee

Price we paid Azahar for the coffee, in this case FOB price: 13.70CAD/kg
+0.83CAD/kg for the financing cost
+0.94CAD/kg for shipping

Farmgate price: Azahar paid Jelber  3,395,000COP per carga (125kg of parchment). The average in the region was 2,200,000COP, so Azahar paid roughly 40% above market price. (close to 20% - 600,000COP - of that price was money paid to pickers during harvest time. See below for details)

A buyer's guide?

Why did Azahar paid so much above market price for this coffee? This question can be answered with the hard work they put in the Sustainable Coffee Buyer's Guide.

Instead of following the C price (worldwide price) or a generic market or local price often dictated by the C Price, they went above and beyond and created a whole new way of paying farmers in a meaningful way.

They do the hard work on figuring out living condition and cost or production in each region where they work in Colombia (and Mexico).
There are 4 tiers in the guide:

  • poverty wage: the price paid for a coffee that would leave farmers living in poverty in that region
  • legal wage: farmers paid according to the minimum salary imposed by the government (often not respected in rural jobs)
  • living wage: a wage that allows the farmers to live well with all his family while also paying farm workers a living wage
  • prosperous wage: this is the same as the living income but with an extra 20% paid to the farmers family + another 20% paid for reinvestment in the farm

This coffee was paid according to the Prosperous category guidelines.

The Picker project

That is all amazing, but that is not all: this coffee was also part of another initiative led by Azahar called Manos al Grano, or The Picker's Project. We highly encourage you to visit those pages for the full details, but in a nutshell:

  • most coffee pickers can't sustain their family with an average picker's salary
  • they receive no job security or insurance
  • farmers need to pay them early in the season, straining their cash flow

The Picker's project offers job stability, training, healthcare and insurance and a living wage. The pickers are also paid early via a financial institution, leaving farmers with a much better cash flow that often allows them to produce more and better coffee.

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